A.I. & Optimization

Advanced Machine Learning, Data Mining, and Online Advertising Services

Predicting Conversion Rates for Digital Ads using Probabilistic Computing

  conversion optimization for marketing and advertising

(The photo credit belongs to betstories.com website)

If you're a marketer who has to manage/optimize several campaigns for multiple clients with a large pool of ads variations (i.e. ad copies, landing pages, CTA etc) and a large number of audience segment combinations to test. What will be your main challenge for running such complicated experimental tests?

You'll be in a position when you have an exponential number of ads/segments combinations that you need to test. In particular, you want to compute how much money you need to spend per segment to estimate its conversion rate with high confidence. You need a mathematical tool by which you can quickly discover/prune under-performing strategies and optimize your budget spend.

In this article, we describe a mathematical tool by which you can optimize your advertising campaigns.


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