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Best Advertising Technology Books



The AI Optify data team writes about topics that we think AdTech veterans and entrepreneurs will love. AI Optify has affiliate partnerships so we may get a share of the revenue from your purchase.

Best Advertising Technology Books - For this post, we have scraped various signals (e.g. online ratings and reviews, topics covered, author influence in the field, year of publication, social media mentions, etc.) from web about AdTech books. These books cover new advertising technology spectrum including: RTB, DSPs, SSPs, DMPs, Ad Exchanges, Publishers etc. We have fed all above signals to a Machine Learning algorithm to compute a score and rank the top books.

The readers will love our list because it is Data-Driven & Objective. Enjoy the list:


1. Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
$22

Score: 100/100

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.


2. Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
$27.99

Score: 78/100

Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Topics covered includes: Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel - Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD's, ITD's and RTB.


3. The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
$20

Score: 51/100

How to reach the 98 percent of people who leave your website without converting sales. The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal.


4. Introduction to Programmatic Advertising
$19.99

Score: 41/100

Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself. This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.


5. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
$63

Score: 10/100

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers.