Advanced Machine Learning, Data Mining, & Programmatic Advertising/Marketing Services
In this article, we describe several machine learning algorithms for computing and serving the best converting digital ad/offer from a pool of ads. Using programmatic advertising powered by optimization algorithms enable Ad Tech companies to maximize their revenue at large scale. You can read the full article from here: Multi-Armed Bandit Algorithms for Computational Advertising
Why Amazon Started with Books? - in this post we explain why Jeff Bezos, Amazon CEO started with books and how this helped Amazon to differentiate themselves from brick and mortar stores which have limited space to hold their inventory. You can read the full article from here: Why Amazon Started with Books?